Ikea Case Study

Ikea Case Study

  • Submitted By: amiller17
  • Date Submitted: 02/01/2009 12:06 PM
  • Category: Business
  • Words: 2953
  • Page: 12
  • Views: 2

Case Study Analysis

Table of Contents
Case 1: How IKEA Designs its Sexy Price Tags
Introduction ………………………………………………………………………………….. 3
Company background ……………………………………………………………………….. 3
Competitive priorities ……………………………………………………………………….. 3
Process for developing new products ……………………………………………………….. 4
Creating exceptional value for the customer ………………………………………………... 6
Criteria for selecting a site for IKEA stores ………………………………………………… 7
Conclusion ……………….………………………………………………………………….. 7
Case 2: Jeans Therapy - Levi’s Factory Workers are Assigned to Teams and Morale Takes a Hit
Introduction …………………………………………………………………………………. 7
Company background ………………………………………………………………………. 8
What went wrong with Levi’s move to teams ……………………………………………… 8
What could Levi’s have done differently …………………………………………………... 9
A workable incentive plan ………………………………………………………………… 10
Was the move offshore inevitable and averting increasing labor costs …………………… 11
Conclusion ………………………………………………………………………………… 11
References ………………………………………………………………………………… 12

Case 1: How IKEA Designs its Sexy Price Tags
Introduction:
According to its company website, the goal of IKEA is to provide “affordable solutions for better living.” The company achieves this goal by offering a wide range of furniture and household goods at low prices. These prices appeal to a wide market, particularly those just starting their own homes and families. As the website states, the company’s focus is “young people of all ages.” IKEA has seemingly achieved the impossible, creating a range of products attractive to consumers worldwide and has applied a formula for presentation and sale of those products.
Company Background:
Ingvar Kamprad founded IKEA in Sweden in 1943 as a mail order company. The company founder was a man of vision and a supporting philosophy: he wanted to promote the “democraticization of consumption” by offering furniture and household goods at prices everyone could afford (Thinking and...

Similar Essays